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Branden Bodendorfer | Automotive Marketing Authority
Automotive Marketing Authority

Branden
Bodendorfer

Director of Marketing — Wheelers Family Auto Group  |  VIN Rev Journal Contributor

Twenty-plus years at the intersection of dealership operations, brand strategy, and digital marketing. Based in Central Wisconsin, Branden leads marketing across a six-rooftop Chevrolet and GMC dealer group while building one of the most recognized independent voices in automotive media.

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BB
6 Rooftops, Central WI
Chevy & GMC Specialist
National Media Featured
EV Industry Voice
52-Country Product Reach
Featured on
20+
Years in Marketing
6
Dealership Rooftops
52
Countries — Key2Success
100k
Monthly Reach (Media)

About Branden

Branden Bodendorfer is the Director of Marketing for Wheelers Family Auto Group, a six-rooftop Chevrolet and GMC dealer group operating across Central Wisconsin. He oversees brand strategy, digital marketing, inventory merchandising, and customer experience for one of the region's most established automotive groups — a business that generates over $100 million in annual gross revenue and supports more than 1,500 local jobs.

His path to automotive marketing is grounded in entrepreneurship. In 2004, he co-founded a print and marketing shop serving over 2,000 business leaders. In 2010, he launched TriMedia, a communications firm focused on digital media development in rural markets — ultimately building regional media brands, including Explore and OnFocus, that now reach over 100,000 people per month across Central Wisconsin.

Branden's automotive work gained national recognition when he spearheaded Wheelers' campaign to install the first General Motors Level 2 EV charger in the nation, a move that earned a feature from GM itself and positioned a small-market Chevrolet dealer as a trailblazer in the national EV conversation. That project directly inspired his Destination EV YouTube channel, where he documents long-distance EV travel using the GMC Hummer EV and Sierra EV — serving as an independent voice in consumer EV education.

Beyond the dealership, Branden is the creator of the Key2Success Digital Planner, a goal-setting and productivity system used by professionals across 52 countries. He is also a contributing author to VIN Rev Journal, where he writes practitioner-level content on automotive marketing, SEO strategy, and digital retailing for dealers.

Areas of Expertise

🚗

Dealership Brand Strategy

Multi-rooftop brand architecture, inventory-level positioning, and campaign strategy for Chevrolet and GMC dealer groups.

⚡

EV Marketing & Education

First-hand EV ownership and long-distance travel experience translated into dealer-level consumer education and content strategy.

🔍

Automotive SEO & Digital

VDP-level search strategy, E-E-A-T content development, and platform-specific distribution for automotive marketing teams.

📡

Rural & Regional Media

Built regional media brands from the ground up in markets where digital infrastructure was underdeveloped — and made them work.

📈

Brand Awareness Campaigns

From drone-shot Fourth of July commercials to nationally covered EV charger installations — campaigns that earn earned media.

🎯

Content & Authority Building

Practitioner-level publishing in automotive trade media with a structured approach to SEO, schema, and author credibility.

Career Timeline

2004

Co-Founded Premier Printing

Launched a full-service print and marketing shop in Central Wisconsin, ultimately serving over 2,000 business clients with branding, direct mail, and marketing campaigns.

2007

Small Business of the Year

Recognized for business growth, community impact, and marketing innovation in the Central Wisconsin region.

2009

SBA Entrepreneur of the Year

Named Entrepreneur of the Year and nominated three times as an SBA Entrepreneur of the Year candidate.

2010

Founded TriMedia

Launched a full-service digital marketing and communications firm focused on helping rural businesses compete with enterprise-level marketing infrastructure.

2017

Created Key2Success Digital Planner

Developed a goal-focused productivity system now used by professionals in 52 countries. Available for iPad (GoodNotes), Surface Pro (OneNote), and e-ink devices.

2022

First GM EV Charger in the Nation — Wheelers

Led the campaign that positioned Wheelers Family Auto Group as the first GM dealership in the United States to install a Level 2 EV charger — recognized nationally by General Motors.

2023+

Destination EV & VIN Rev Journal

Launched Destination EV, a YouTube channel covering real-world electric vehicle travel. Simultaneously began contributing practitioner-level automotive marketing content to VIN Rev Journal.

National Media Coverage

Branden's work in aerial photography, community storytelling, and automotive EV marketing has earned coverage on major national outlets — reaching audiences far beyond Central Wisconsin.